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Equipment Rental
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Equipment Rental

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Renting cameras, lenses, lighting, grip, and sound gear for a production. Billed by shoot day, with weekly and long-term rate breaks.

Equipment Rental refers to the process where a production rents equipment for a defined period. This item appears in every budget and is usually the second largest cost after personnel.

How Billing Works

  • Daily Rate as the basic unit, but rarely paid in full.
  • Weekly Discount — five or six days for the price of three or four is common.
  • Prep and Return Days at reduced rates or free.
  • Weekends when not shooting, often without charge — negotiable, not a given.

Additional Costs

Insurance, transport, consumables, and damages. Insurance is the item most frequently overlooked: A production is liable for the full value of the rented equipment, and the policy must be in place before pickup, not before the shooting day.

From the crafts

Perspectives

Director

Creative or operational relevance to directing

Producer

Importance in production planning and execution

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